Expedia Launches Ad Campaign to Help Younger Travelers
Expedia.com is one of the largest travel sites in the world, but the company kicked off a new marketing campaign last week—dubbed “Expedia Interns”—that is geared toward younger travelers.
Meet Jay and Stuart, the two Expedia interns tasked with answering common questions from consumers on Twitter. In a series of funny videos released to Expedia’s YouTube page last week, the two men put a comedic spin on interesting facts and statistics.
Expedia senior director of brand marketing, Vic Walia, spoke to Tanya Dua of Digiday.com about gearing the new campaign to younger people:
“Expedia is the leader in online travel and this message reinforces our brand position as the travel experts. We feel we have an opportunity to engage with a new, younger traveler who might be less familiar with the Expedia site. It is for this reason we taken this specific creative approach and have decided to launch this campaign exclusively online and on mobile.”
The video series begins with a simple introduction from Jay and Stuart with the invitation for people to ask burning questions by sending a tweet to @Expedia and using #ExpediaInterns. The best questions so far have been featured in four separate videos.
In the first video entitled Airhorn, the interns answer a question about booking the legs of longer flights on two different airlines. While the information they relay is valuable to travelers, the comedic timing of the two actors makes it more enjoyable.
It is clear from the introduction and Airhorn video that Stuart is the main prankster of the duo.
Through the next three videos—dubbed Ball, Sunday and Effects—the two men teach travelers about how smaller airports can be cheaper, how Sunday is the best day to book a flight and how far in advance to book an international flight, while still managing to make us laugh.
A viral campaign like the one Expedia is currently running typically doesn’t cost much money to make and can create a legitimate buzz among younger travelers. With over 135,000 views on YouTube thus far, the marketing game plan worked.
For more Airlines & Airports News
More by Donald Wood
Get Travel Deals and Travel News
Recent Travel Opinions
Cruise Line & Cruise Ship
Airlines & Airports