Last updated: 09:01 AM ET, Thu June 04 2015

Fare Sale Crashes Parts of Southwest Website

Airlines & Airports | Rich Thomaselli | June 04, 2015

Fare Sale Crashes Parts of Southwest Website

Well, the word got out about Southwest Airline’s three-day fare sale.

In record numbers, apparently.

With some tickets as low as $49 one way, the demand for the fare sale exceeded expectation, which in turn exceeded capacity on, parts of which came to a crashing halt on Wednesday, the second day of the sale.

Potential customers were greeted with this message:

Getting you to where you want to go matters to us.
However, portions of the Southwest Airlines website are experiencing technical difficulties and are currently unavailable. We are working to make it available again as quickly as possible.
We apologize for any inconvenience this may cause. Please try again later.

This was added at the bottom:

“SYSTEM ALERT: Low fares are popular! Our sale is causing high demand right now so you may experience difficulty on We’re working to fix the issue so please try back again soon!”

Flyers have until Thursday, June 4 to take advantage of Southwest Airlines’ three-day sale featuring four price levels: $49, $99, $129, and $149, with certain flights out of Omaha, Memphis, and Greenville/Spartanburg, S.C. are going for the rock-bottom price of $44.

Prices are good on flights leaving from Aug. 25 through Dec. 16, 2015, with the expected blackout periods and some restrictions. Check the fine print.

Southwest spokeswoman Brandy King told the Dallas Morning News that “The response from customers exceeded expectations, and our teams are quickly working to correct any impact to website functionality. We apologize to customers for any inconvenience and have an intense focus on getting running at full speed as soon as possible. If a customer is unable to manage their travel online, we encourage them check back soon or to call 1-800-I-FLY-SWA for assistance.”

As of early Thursday morning, the site appeared to be back up and running and accepting reservations.


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