Last updated: 01:00 PM ET, Tue August 25 2015

Holy PR Stunt: Ryanair CEO Dresses As Robin For Car Rental Announcement

Airlines & Airports | Rich Thomaselli | August 25, 2015

Holy PR Stunt: Ryanair CEO Dresses As Robin For Car Rental Announcement

Photo via Twitter/Oliver Clark

Leave it to flamboyant Ryanair CEO Michael O’Leary to make an entrance at the announcement that his low-budget European carrier is also getting into the car rental business.

O'Leary dressed up as 1960s-era Batman sidekick Robin to Car Trawler CEO Mike McGearty’s Batman as the two announced a joint partnership in London.

CarTrawler will become the exclusive car rental provider to Ryanair, saying it will provide the airline’s customers with the best value, the widest choice and the lowest prices guaranteed. The new service will go live on Sept. 1.

“Ryanair is at the forefront of online travel retailing. In CarTrawler, they have chosen a car rental partner with the scale, expertise and technology platform that will help them to deliver on their promise of ‘Always getting better,’” McGearty said. “This new partnership is a natural fit between two companies that are trailblazers in their respective fields; Ryanair has transformed air travel while CarTrawler continues to deliver innovative ground transportation solutions to airlines and online travel retailers all over the world.”

For his part, O’Leary – who surprisingly enough agreed to be the sidekick in this little PR stunt – said the new entity will be known as Ryanair Car Hire.

“This is the latest in a series of customer experience improvements under our ‘Always Getting Better’ program,” he said. “Ryanair customers already enjoy the lowest fares in Europe and our partnership with CarTrawler will guarantee them the lowest car hire prices as well, every time they fly with us.”

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