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IATA’s Tyler Offers New Arguments for New Distribution Capability
The International Air Transport Association (IATA) is on a new campaign to get airlines and travel agents to buy into its New Distribution Capability, which will fundamentally alter the way airlines are booked.
Last Tuesday, two IATA executives engaged in a “debate” with Chris Kroeger, senior vice president-marketing for Sabre Travel Network, over the merits of NDC or if it was needed at all. IATA says NDC is being created as a new standard so it can better sell a new generation of airline products.
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