Norwegian Launches Service From Boston
Norwegian Air, which is battling the U.S. government for the right to launch full-blown trans-Atlantic service via a new hub in Dublin, might be still be engaged in that war but it just opened a new battleground — Boston.
The low-budget carrier will fly to Oslo, Copenhagen and London Gatwick from Boston Logan beginning in May of 2016, offering introductory fares of $215 to Norway, $229 to Denmark and $244 to England.
"Norwegian offers the U.K.’s only low-cost, long haul travel to the U.S.A. and Boston will become our fifth new destination since introducing our pioneering flights last year. We expect Boston to be a popular addition offering an exciting new city break, and providing affordable access to the New England region for both business and leisure travelers,” Norwegian CEO Bjørn Kjos said in a statement.
"The cost of flying to America has been too high for too long, and the success of our trans-Atlantic flights show there is huge demand for quality, affordable long haul travel. We are pleased to add Boston to our network from London Gatwick as we continue our exciting plans for U.K. growth," Kjos added.
And the U.S.
This has been a bitter, ongoing issue, as Norwegian has established a base in Ireland to begin trans-Atlantic flights, which has prompted U.S. airlines, the Airline Pilots Association and critics to accuse Norwegian of circumventing labor laws in its own country.
Norwegian countered by saying its proposed Norwegian Air International seeks to offer lower fares to travelers, world-class service on new Boeing 787 Dreamliners, and job creation opportunities through investment in Boeing aircraft and increased international tourism to U.S. destinations.
In fact, Norwegian Air will use the Dreamliners on its new Boston routes next year.
The introductory fares are for a limited time, and the seats are limited — only 10 percent of the 259 seats on the Dreamliners will be sold for those prices on a first-come, first-served basis.
The announcement certainly has grabbed the attention of British Airways, which along with Virgin Atlantic, KLM and U.S. carriers American and Delta all fly overseas from Boston Logan either directly or through its hubs.
BA noted that Norwegian is a budget carrier with a la carte choices; for roughly the same price if you add up the amenities, British Airways offers baggage, meals, drinks and seat selection from 24 hours before.
More by Rich Thomaselli
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