PHOTO: It’s a great time to be part of the aviation job industry. (Photo via Flickr/Peter Burge)
With more than four years of steady job growth in the aviation sector, Airlines For America (A4A) is pouncing on the good news.
By launching a new ad campaign to recruit more talent to the industry, the trade organization—which represents virtually all U.S. airlines—is hoping to spotlight the importance of industry jobs to the nation’s economy.
The campaign will also increase awareness among career-seekers around the rewarding job opportunities within the airline industry.
“Today, the U.S. airlines are financially strong, demand for flying is on the rise, and we’re a growing industry that offers unique, high-paying and high-quality jobs,” A4A Vice President of Communications Penny Kozakos said in a statement.
“Whether they’re pilots, flight attendants, maintenance technicians, engineers, customer service representatives or meteorologists, our employees are passionate about the role they play in connecting people and goods around the world, and we’re excited to share their stories.”
A4A’s campaign will tell the industry’s story through several components, including employee narratives showcasing a wide range of job, promotion of an industry jobs-specific website, targeted social media and advertising, as well as easy access to A4A member job postings.
It comes at a fortuitous time in the industry.
READ MORE: Survey Says Fliers More Satisfied In 2016
According to the Department of Transportation, 2016's U.S. passenger airline jobs averaged the highest level since 2007, with more than 411,100 full-time equivalent (FTE) employees. January of 2017 also marked the 39th consecutive month of year-over-year job growth. In addition, the average U.S. passenger airline employee wage exceeded the average U.S. private sector employee wage by 38 percent.
To that end, A4A also launched #TheFlyLife, a social media campaign designed to highlight the careers that exist within the airline industry and the professionals who operate the 27,000 flights each day carrying more than 2 million passengers and 50,000 tons of cargo.
More information can be found on A4A’s blog, A Better Flight Plan.