Photo courtesy of Qantas
Australia's largest airline, Qantas, is teaming with Samsung Electronics to launch a new mind-blowing three-month trial for the latter's virtual reality (VR) technology.
A Qantas press release describes the groundbreaking entertainment as a "spectacular three-dimensional experience in a 360-degree style interactive format."
The guinea pigs for this futuristic experiment will be customers killing time in Sydney and Melbourne International First Lounges from mid-February and flying First Class cabins on select Airbus A380 aircraft beginning in mid-March.
Keep in mind that the unique inflight experience is exclusive to Qantas.
As far as what customers will be able to see and do with the headsets, Qantas says the VR headsets "will transport customers to an immersive virtual world at the click of a button and showcase the sights and delights of network destinations, new Qantas products and the latest inflight blockbuster movies."
"Whether the user wants a virtual tour of our new Los Angeles First Lounge or experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers," said Qantas Group Executive, Brand, Marketing & Corporate Affairs Olivia Wirth.
"It's also a fantastic tool to feature our network's destinations, inspiring travel and promoting tourism," she added.
Qantas is partnering with Tourism NT on content creation, including developing a three-dimensional look at Kakadu National Park for users to enjoy.
"This innovation literally adds a new dimension to how visitors experience Kakadu," said the Northern Territory's Chief Minister and Minister for Tourism Adam Giles in a statement.
"Tourism NT is delighted to pilot this new technology as part of its suite of marketing projects utilising new, industry leading technology, and what better way to demonstrate the impact this VR technology can have than by showcasing Kakadu, one of the world's most iconic 'must do' tourism destinations."
Qantas will assess customer feedback throughout the trial period and likely make a decision as to whether it will become a permanent inflight service.
For now, it would appear that the grass really is greener in First Class.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
