Southwest Airlines Throws Airport Wedding Shower
The latest ad campaign for Southwest Airlines (see video below) shows the carrier having a little fun with wedding season upon us, while at the same time touting its fares.
After all, when your New York Stock Exchange ticker symbol is LUV, you sort of have to practice what you preach, right?
Well, the Dallas-based airline certainly did that this week.
Southwest set up a wedding shower inside the terminal area at Baltimore-Washington International Airport, including champagne, flowers, about 100 guests and a personally signed note from airline CEO Gary Kelly.
How did that all come about? Well, according to the Baltimore Sun, several months earlier passenger Andy McIlvaine was heading from Baltimore to Maine to propose to his girlfriend. He was carrying three bottles of champagne and explained to Southwest gate agents and flight attendants that he was carrying three bottles of champagne and wondered if he could have some “Fragile” stickers. They all got to talking about his proposal and Southwest even gave him a $100 voucher.
"I thought he was going to give me a drink ticket," McIlvaine told the Sun. "He said 'Have fun, good luck and go get your girl. Here at Southwest we’re all about love.'"
McIlvaine was so appreciative of the customer service that he not only wrote a letter to Southwest, but to the CEO himself as well.
Southwest then sprung into action.
The airline knew McIlvaine’s fiancée was flying to Baltimore to see him this week, so the airline also flew in her mother and sister and gave the couple a shower right there at the airport.
"They kind of have a special place in my heart ...," McIlvaine said of Southwest.
Here’s Southwest’s catchy video:
More by Rich Thomaselli
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