Last updated: 01:53 PM ET, Wed June 22 2016

Southwest Introduces Employee-Designed Uniforms

Airlines & Airports | Rich Thomaselli | June 22, 2016

Southwest Introduces Employee-Designed Uniforms

PHOTO: Southwest’s new employee-inspired, employee-designed uniforms (Courtesy Southwest Airlines)

Expanding upon the heart logo and theme it adopted two years ago, Southwest Airlines has introduced its first employee-designed uniforms on Tuesday.

"Introducing our new uniform designs and fully branded 737-800 Heart interiors into the fleet is an accomplishment directly resulting from our hardworking employee design teams," Gary Kelly, chairman, president and chief executive officer for Southwest Airlines, said in a statement. "Southwest continues to enhance our unique brand that brings reliable comfort and outstanding Hospitality to 98 destinations in eight countries."

Southwest first introduced the new look of its iconic brand in September 2014, unveiling a new logo, airport experience, and aircraft livery. With the last complete redesign in 1996, Southwest has selected a new uniform designed by its employees in cooperation with uniform-maker Cintas.

Some 43 employees from Ground Ops, Inflight, Provisioning, Technical Operations, and Cargo departments discussed, debated, and designed the new uniforms. Once the design was complete, more than 120 employees across 37 cities tested pieces for fit and comfort, performance and functionality, durability, aesthetics, style, and ease of care.

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"Our energetic employees are the heart of our airline, and they were the perfect choice to design and develop our new look," said Sonya Lacore, vice president cabin services and executive sponsor of the uniform redesign project. "Our brand, our planes, and our people are bold and modern, and the new uniform represents who our employees are—spirited, professional, unique, and approachable."

The new uniform collection embraces the brand colors with splashes of Bold Blue and pops of Signature Red. The final selections will now move into manufacturing, and all Employees will begin wearing the new uniform in mid-June 2017.


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