Last updated: 09:30 AM ET, Fri April 17 2015

United Airlines Plane Goes Purple for March of Dimes

Airlines & Airports | United Airlines | Donald Wood | April 17, 2015

United Airlines Plane Goes Purple for March of Dimes

United Airlines has worked with the March of Dimes for a decade, and the company is celebrating the partnership by introducing a new Boeing 737-900ER aircraft with a bright purple fuselage.

According to United, the plane was designed to commemorate the decade-long relationship between the airline and the March of Dimes. It is also being used as a way to honor the message of the March of Dimes, providing families the care and information to have happy and healthy babies.

If there was ever a reason to paint a plane purple, celebrating the March of Dimes is perfect. Kristin Shevis shared an image on Twitter of the aircraft:

The inaugural flight of the purple aircraft took place Thursday morning when the plane departed Seattle–Tacoma International Airport en route to O'Hare International Airport in Chicago. Flight 2051 was filled with customers and United partners who have helped the company support the March of Dimes over the years. Combined, the passengers on the flight raised $780,000.

United's executive vice president and chief financial officer, John Rainey, spoke to the supporters and explained the real reason behind the purple airplane:

“Our 'purple plane' is more than just a fun and unique paint job – it's a symbol of the long-standing partnership between our customers and employees and the March of Dimes. We know that so many people who fly with us have been touched by the issue of premature birth, and we hope that as customers spot this plane flying around the country, we can bring continued awareness and support to this very important issue.”

Since United and the March of Dimes partnered up, employees of the airline have contributed more than $5.5 million to the charity. As if supporting the foundation fiscally wasn’t enough, United workers have also walked more than 36,000 miles in March for Babies events.

The company raised more than $700,000 for the March of Dimes last year alone, and United has a goal of raising another $1.2 million in 2015.

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