Last updated: 04:00 PM ET, Fri March 13 2015

Virgin America Latest To Join the 2-For-1 Air Fare Deal Rush

Airlines & Airports | Rich Thomaselli | March 13, 2015

Virgin America Latest To Join the 2-For-1 Air Fare Deal Rush

You didn’t just expect Virgin America to let its victory of earning gates at Dallas’ Love Field just end there, did you?

Oh, no, no, no.

In its latest jab at Southwest, Virgin America has started a digital-only campaign offering travelers who utilize Love Field a special promotion with 2-for-1 flight offer. Here’s how it works:

- Head to
- Enter your email address and three of your friends' email addresses and join Virgin America's Elevate loyalty program
- Each of your friends will receive an up to 20 percent discount code off their next Virgin America flight to or from Dallas Love Field
- You will receive a two-for-one offer on your next Virgin America flight to or from Dallas Love Field

The carrier is also continuing its current Low Fare Love Match price guarantee in Dallas (the carrier will match any comparable nonstop Main Cabin fares to or from Love Field to Reagan National in Washington, LaGuardia in New York, Austin, San Francisco and Los Angeles.

Sir Richard Branson kicked off the airline's "Higher Expectations" campaign with a cheeky video that takes a poke at the competition:

"We're excited to launch our latest campaign and set the record straight – you can have the lowest fares and a better travel experience at the same time,” Luanne Calvert, Chief Marketing Officer at Virgin America said in a statement. “Through our 'Free Love Field Campaign', launched last spring to help us secure our new home in Dallas, we were lucky enough to gain the support of close to 28,000 travelers who wanted to see both lower fares and better service at the airport closest to downtown Dallas. So we know we have a lot of loyal local flyers who have tried our product and experienced the difference.  With this campaign, we wanted to give them a way to share their 'higher expectations' with their friends to help spread the word that flyers deserve the best of both worlds."

Virgin America is the second airline this week to offer such a deal. On Monday, Emirates Airlines announced an extraordinary sale – two-for-one tickets from nine U.S. cities to Dubai. The sale ended Thursday. 


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