Features & Advice
Virgin America to Celebrate 4th Anniversary at San Francisco Giants Game
Airlines & Airports | August 04, 2011
Virgin America this week marks its fourth anniversary with festivities that celebrate the airline’s continued job growth, network expansion and innovative service. To mark birthday number four, San Francisco Mayor Edwin M. Lee has proclaimed the airline’s anniversary date of Aug. 8, 2011, “Virgin America Day” in the city of San Francisco.
In order to thank its loyal local flyers, the airline is offering a hometown fare sale, with San Francisco fares starting from $49, with taxes, fees and restrictions applying. In addition, this weekend, the airline will kick off its anniversary week by celebrating with sports fans at “Virgin America Day at AT&T Park,” as the San Francisco Giants host the Philadelphia Phillies on Saturday, Aug. 6. As a special birthday present to its hometown, Virgin America will offer all attendees at AT&T Park this Saturday an exclusive two-for-one flight voucher on the airline.
Virgin America also has renewed and expanded a multi-year multi-million dollar partnership with the world champion San Francisco Giants through 2015. The partnership includes stadium branding, such as the “Virgin America Loft” at McCovey Cove, in-stadium signage and LEDs and the unveiling of the “Virgin America Club Level” in 2012. It also includes experiential promotions during select games like this Saturday’s, in-flight entertainment integrations (including a Giants channel in-flight) and more special events and flights to be announced in 2012.
In 2012, the airline will also offer Giants fans the option to watch more live games at 35,000 feet – with most Giants game broadcasts offered fleetwide via the carrier’s in-flight satellite television. The carrier has served as “the Official Airline of the San Francisco Giants” since 2008. In 2010, the airline transported the World Series trophy (in its First Class cabin) across the U.S. for events with team leadership. For more information, visit www.virginamerica.com.
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