Last updated: 05:30 PM ET, Tue August 11 2015

Virgin Atlantic Offering Free Upgrade Contest on Social Media

Airlines & Airports | Donald Wood | August 11, 2015

Virgin Atlantic Offering Free Upgrade Contest on Social Media

Anyone who has flown enough for work or for leisure has tried at least once to get an upgrade to a better seat. While reasons behind the upgrade requests can range from being on a honeymoon to it being their birthday, Virgin Atlantic is capitalizing on the demand for upgrades.

In a blog posted by the official website of Virgin Atlantic, the company is focusing on these upgrade requests by sponsoring a contest for customers and revealing the most common and the most exotic excuses for an upgrade heard by Virgin Atlantic flight attendants.

The #BestRequest contest will give customers of the airline a chance at a free upgrade by sharing on social media—Twitter, Instagram or Facebook—their favorite excuses and reasons to explain why they deserve a seat in a higher class and adding the hashtag #BestRequest message.

Like any good competition, though, there are rules. The prize is a one-way upgrade per winner and they are allowed to bring one guest of their choosing. Four winners will be selected by a judging panel of three members who will pick based on the following criteria: creativity, entertainment, social influence, overall engagement and several other areas.

Virgin Atlantic executive vice president Jill Brady released a statement, saying, “With such fantastic Upper Class and Premium Economy cabins on all our aircraft, it’s easy to see why our customers go to such great lengths in the hope of getting an upgrade. However, with award-winning in-flight entertainment, restaurant-style dining along with extra touches such as Gü Puddings, Fab ice lollies and hot chocolate in our Economy cabin, our customers are always looked after no matter where they sit on the plane.”

As for some of the best excuses from passengers to crew members regarding upgrades, there are some real winners on the list. While it’s hard to ignore the father who wants an upgrade to leave his children with his wife for some sleep or the husband who just doesn’t want to sit next to his spouse, the wildest story has to relate to what Virgin Atlantic call “The Trickster.”

According to a flight attendant for the company, there was a time when “a very famous magician offered to perform magic tricks for the crew in return for an upgrade.” If you have the skills, why not use them, right?

For more information on the contest, check out Virgin Atlantic’s official website.


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