WATCH: New Delta Air Lines Leader Meets the Team
Photo courtesy of Delta Air Lines
New Delta Air Lines CEO Ed Bastian made his first appearance in a commercial since taking over the Atlanta-based carrier early last month.
Bastian, 58, has been with the airline for 18 years, including roles as president, vice president, VP of finance and controller, and chief financial officer. He had been president since September, 2007, before being appointed CEO to replace Richard Anderson, who stepped down.
Bastian played a pivotal role in finalizing Delta’s acquisition of Northwest Airlines in 2008 and managing the airlines’ successful integration. Since that time, he and his team have led Delta’s continued transformation by developing strategies to make the business less vulnerable to economic cycles. That includes the purchase of a refinery, which is expected to save the airline $300 million annually; reducing Delta’s debt to increase its flexibility; and investing in the Delta experience from facilities enhancements at several of Delta’s hubs to online and in-flight product improvements which, combined, are expected to contribute more than $1 billion in annual benefits to Delta.
While this is not Bastian’s first public appearance, per se, it is his first commercial exposure and introduction to the general public as Delta Air Lines’ new chief executive.
More by Rich Thomaselli
Get Travel Deals and Travel News
Recent Travel Opinions
Airlines & Airports