Last updated: 04:00 PM ET, Fri March 27 2015

WATCH: Southwest Aims for The Funny Bone With New Ads

Airlines & Airports | Patrick Clarke | March 27, 2015

WATCH: Southwest Aims for The Funny Bone With New Ads

Photo via YouTube

Budget carrier Southwest Airlines has announced the launch of its latest advertising campaign, one that aims to bring both "human moments" and the airline's "humorous personality" to life while at the same time showcasing its diverse employees and low fares.

"Southwest Airlines continues to reinforce the importance of connecting customers to what's important in their lives through friendly, reliable, and low-cost air travel," said Southwest's executive vice president and chief commercial officer Bob Jordan in a statement. "Our personality shines through in these ads, but beyond the college visits and wedding dancing we can have fun with, you're going to see an airline that works hard to keep fares low and flying accessible with a strong emphasis on the hospitality our employees deliver day in and day out."

The campaign has been launched in conjunction with already existing Southwest ads that consumers are likely to see during the 2015 NCAA Tournament this spring.

The Dallas-based airline is working with Austin, Texas-based agency partner GSD&M and filmed in Los Angeles.

So far, two of the four ads have been revealed. 

Here's a look at the first spot, which debuted on March 17 and has likely already been seen multiple times by college basketball fans:

The second ad launched on Thursday:

Both ads are scheduled to air on national television for four weeks.

Only time will tell whether the new campaign will be a hit with consumers, but with Southwest running the ads during March Madness and expanding the campaign to Twitter and Facebook, it's sure to reach a massive audience. 

And if nothing else, the campaign will serve as a deserving tribute to the airline's employees who do so much behind the scenes.  

"Southwest is an airline that knows exactly who they are – an airline with a heart," said GSD&M chief creative officer Jay Russell. "This campaign brings that heart to life and celebrates the employees and legendary low fares that grew the company."

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