WATCH: Spirit CEO Explains 'Unbundling' Campaign
Low-budget carrier Spirit Airlines began a new ad campaign last week in which it called on competitor airlines to be more transparent about their fees and fare structure.
Spirit says major airlines should remove the so-called bundling of fees in which they include everything from carry-on bags to snacks within the cost of one ticket – whether you use them or not.
"Bundling is a practice that, at best, is less-than-transparent," said Spirit's President and CEO, Ben Baldanza. "When airlines tell their customers the item or service is free, it just isn't true. We feel air travelers should only have to pay for what they want or need - not be forced to pay for everything an airline may offer. We did the math on all those unused items and it adds up to billions of customer dollars."
The campaign is called "The Unbundlers.”
Baldanza appeared on Fox Business Channel to speak with Maria Bartiromo about the campaign and about Spirit cutting its full-year outlook.
For more Airlines & Airports News
More by Rich Thomaselli
Get Travel Deals and Travel News
Recent Travel Opinions
Cruise Line & Cruise Ship
Airlines & Airports