What Do Fliers Want From Their Air Travel Experience?
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Fliers want to be safe in the air, but the majority want air travel to be easier starting at the booking process and going all the way through the security checkpoints.
In a survey conducted by ExpertFlyer, 79 percent of respondents said that they would agree to airport biotechnology identification programs such as fingerprint ID and retina scans in order to speed up security at the airport.
Note that the potentially intrusive measures wouldn’t necessarily be accepted under the auspices of more security, but to get through the pesky checkpoints in a more expedient fashion. This is a stark contrast to the anecdotal evidence most travelers have about ubiquitous security lines, where time is always a factor, but there are plenty of concerns about pat downs, x-rays, body scans and the like as well.
For that 79 percent number to be so high reflects an understanding on the part of travelers of the need for security, but also perhaps some impatience on the lack of evolution of security measures.
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It isn’t just in the airport that fliers want a little more ease.
A whopping 51 percent of travelers are spending a minimum of two-to-three hours booking flights online and shopping for deals, while 27 percent say they waste a staggering four hours over multiple days.
It almost makes the security line wait seem short in comparison!
Fliers want better travel rewards programs, which could end up making travel planning both cheaper and easier, as 80 percent of respondents said they book directly from the airline anyway.
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A better rewards program was requested by 64 percent of the survey takers and could not only increase brand loyalty all the more by providing better value, but could also eliminate that shopping time altogether.
Respondents said their current top loyalty programs were with United Airlines and American Airlines with 52 percent a piece, with Marriot besting all other hotel reward programs at 22 percent.
Asked to name the one thing that airlines could do to make travel better, respondents overwhelmingly asked that flying be more comfortable (84 percent).
The entire survey was underscored by the fact that so many people are not taking vacations or using their vacation days. So, when people do travel, the ExpertFlyer respondents made it clear that they don’t want their precious vacation to seem like more of a hassle than it needs to be.
More by Michael Schottey
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