Don't Blame Those Chipotle Blues on Business Travelers
Photo via Flickr/Mike Mozart
Chipotle, an eatery that causes millions to seriously consider whether guacamole is worth the added cost to the burrito, has fallen on tough times.
However, according to Certify, you brave business travelers have continued to stay somewhat loyal to the purveyor of massive burrito bowls.
As Fox News reminds, the fast-food restaurant has seen a dramatic decrease in its earnings thanks in large part to a 2015, which is “when 60 people in 14 states became sick with E. coli infections, and hundreds of other customers were sickened by salmonella and norovirus.”
That kind of headline is bad for business, it would seem.
As The Denver Post reports, the chain has spent about $40 million worth of burrito-laden incentives to spark that Mexican-food fervor that once made it a beloved dining option.
Well the corporate traveler, the kind of person you would think might be extremely careful of what they eat, has been chowing down on Chipotle for some time now — albeit there was a brief pause last year to consider Chipotle’s news, or perhaps to wipe down respective dress shirts around the world.
Certify took a look at its SpendSmart report and found that road warriors are fairly satisfied with their meals.
In fact, the satisfaction rating from March 2016 for Chipotle was 4.76 out of 5, which is a point better than the previous July. Essentially, carnita bowls may very well lead to temporary amnesia. Perhaps further study is warranted.
Business travelers, it seems, are back to their love affair with the restaurant.
The release does note there was an obvious drop off between last October and January, which amounted to a 37 percent downturn in use.
However, Certify claims that number has flipped with an increase of 38 points in that time.
Meanwhile, according to Chipotle’s latest release, “revenue decreased 23.4 percent to $834.5 million,” during the first quarter for the chain.
Business travelers of the world can now proclaim, “Don’t look at us.”
Certify CEO Bob Neveu offers thoughts on the numbers, “While our transaction data also follows a pattern of declining sales starting in the fourth quarter of 2015, satisfaction ratings for Chipotle have consistently improved and it remains one of the highest rated restaurants throughout all the negative press and store closures.”
When life is lived on the road, there is no time for fear amid your future expensed meal. No, when you desire a burrito wrapped with tender love, you simply must have it.
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