GBTA Study Finds Global Hotel Programs Aren't 'One-Size-Fits-All'
When it comes to hotel programs in Latin America and Asia Pacific, there's more than one path to success.
A new study conducted by the Global Business Travel Association Foundation reveals that global hotel programs across Latin America and Asia Pacific don't fit a "cookie-cutter" mold, but instead tend to vary based on a number of different factors.
Nearly 150 travel managers throughout the two regions were surveyed online for the "2015 Global Hotel Program Study: Asia Pacific and Latin America," which aims to characterize and gain a better understanding of how hotel programs function in those parts of the world.
The study is also designed to examine how hotel programs differ based on region and travel spend.
"The research underscores the importance of understanding how and why global hotel programs vary in structure globally," said Joseph Bates, the GBTA Foundation's vice president of research. "Rather than using a one-size-fits-all approach to their global programs, high-spend companies see value in a team-oriented program where recommendations are sought from local and regional travel managers."
The Best Western-sponsored study found that chain-wide agreements are more prevalent in both Latin America and Asia Pacific, and that regional travel managers in both regions tend to be involved in the process of choosing preferred hotels and negotiating rates.
What's more, the GBTA report determined that "hotel programs in Latin America are more likely than travel managers in other regions to be guided by their TMCs when it is time to sign new preferred hotels," and that "regional negotiations that are passed on as recommendations to global teams could be behind the high level of satisfaction among regional travel managers with the RFP process."
This month's study comes on the heels of the 2014 Global Hotel Program Study released last July, which focused on hotel programs across North America and Europe.
That report found that North American-based companies tend to have centrally managed programs and that North American travel managers enter into individual property agreements more often than those in Europe.
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