Last updated: 08:00 PM ET, Mon March 23 2015

STA Travel Launches New Business Travel Brand Aimed at Millennials

Business Travel | Patrick Clarke | March 23, 2015

STA Travel Launches New Business Travel Brand Aimed at Millennials

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STA Travel is targeting young business travelers with the launch of its latest brand, STA Travel Business, according to

Launched in response to a rise in the number of younger travelers taking business trips, the company, which specializes in student travel, is looking to offer products that make business travel more convenient and affordable.

"We’ve worked in this sphere behind the scenes for some time, and in recent years we’ve noticed, not only a surge in younger people making business trips, but also a shift in the sorts of travel they’re booking," said STA Travel business development director Harriet Kerr. "Recent research has shown that 69 percent of business travelers between 18 and 35 years old will add a leisure element to a business trip, and it’s here that STA Travel can really make a difference."

"Thanks to our global buying power and 35 years' expertise in the youth travel sector, we’re best placed to advise on the latest must-visit destinations, offer exclusive product, and also source great value prices," added Kerr.

The new brand offers travel management company service, an online booking tool, account management, air tickets and finance options as well as travel policy suggestions.  

STA Travel boasts global partnerships with several airlines and is therefore able to offer competitive fares to places like the U.S., China and the Middle East. The STA Travel Business' Multiflex Pass will allow travelers to change a ticket without the fear of taking on additional fees. The passes will cost £29 ($43) for one change, £69 ($103) for three changes and £99 ($148) for unlimited changes.

"We’re really excited about this new chapter for STA Travel. Business travel is a dynamic and fast-paced sector, which we will further add to with the launch of STA Travel Business thanks to our exclusive product, expertise and energy," said Kerr.


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