Last updated: 09:44 AM ET, Tue July 28 2015

Study Reveals Hotel Booking Sentiments, Priorities of Business Travelers

Business Travel | Patrick Clarke | July 28, 2015

Study Reveals Hotel Booking Sentiments, Priorities of Business Travelers

When it comes time to book a hotel for their next business trip, more than half of U.S. road warriors search at least three different websites before confirming their stay based on research conducted in Egencia's first-ever Global Traveler Survey.

The study, which seeks to reveal business travelers' sentiments, priorities and frustrations, compares the mindsets of American and global business travelers.

Egencia's research shows that U.S. business travelers spend an average of 34 minutes searching for a hotel, which is slightly above the global average. On average across the world, business travelers compare two sites before booking a room.  

Unsurprisingly, a lack of availability for desired dates ranks as the No. 1 frustration during a hotel search for both American (36 percent) and global (31 percent) business travelers. 

Trailing a lack of availability are the high volume of steps, hotel choices and fuzzy search results. Outside the U.S., unclear cancellation rules and confusing payment options add to the list of top frustrations. 

Despite the inevitable frustration, the study found that an overwhelming majority of business travelers enjoy what they do, with nearly one-third of global respondents saying they "enjoy it a great deal." Interestingly, travelers under the age of 35 appreciate business travel more than any other generation, with 93 percent in agreement. 

Egencia's study also revealed that brand matters when it comes to choosing a hotel. In fact, 64 percent of U.S. business travelers stay at the same brand when traveling for work. Meanwhile, nearly half (49 percent) of global road warriors are loyal to their preferred hotel brand. What's more, a majority of those respondents said they would stay at their preferred hotel brand even if it wasn't conveniently located.

Business travelers that frequent a favorite hotel brand typically want their preferences remembered and implemented from one visit to the next, with 74 percent of American and 61 percent of global business travelers citing it as their most coveted loyalty reward. 

The survey, which was conducted earlier this summer and comprised the responses of more than 8,000 business travelers represents attitudes from road warriors in AustraliaCanadaFranceGermanyNorwaySweden and the U.K. in addition to the U.S.


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