Study Shows Business Travelers Prioritizing Enhanced Benefits Over Luxury
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A recent study of close to 1,000 travelers conducted by worldwide airport lounge access provider Priority Pass reveals "changing expecations" among today's business travelers, according to BuyingBusinessTravel.com.
Overall, it seems the typical business traveler is sacrificing luxury accommodations and first class flight service for additional access to other perks.
"Business travelers have revealed a strong desire for experiences to enhance their travel experience, such as access to airport lounges, concierge services, and upgrades," said Priority Pass general manager Errol McGlothan.
The company's research shows that about three in four frequent business travelers settle for economy class when flying, while roughly one-quarter (27 percent) of business travelers opt for the luxury of four- or five-star hotels over the course of their journey.
According to Priority Pass, the research sheds light on a number of opportunities for business travel providers and internal corporate travel teams alike. Among the valuable findings, the study reveals that frequent travelers are more likely to remain loyal to their preferred airline than general travelers.
However, they are less likely to stay loyal to hotel companies. This suggests "that hoteliers who offer enhancements such as access to arts and cultural events can retain these customers," according to Priority Pass.
McGlothan added that research shows business travelers are conscious and considering future leisure travel when booking.
"They are also keen to extend the benefits from their business trips to improve the experience of travel with their families, for example using points to ensure they can book plane seats together for their families when on holiday," said McGlothan.
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