2016 Car Rental Trends: Q1 Bookings in Europe Outpace 2015
WHY IT RATES: Though it is still early in the year and certainly early in the travel season, this is a good harbinger of things to come in the industry. – Rich Thomaselli, TravelPulse Senior Editor
Auto Europe, a leading provider of international car rental services has released a study reviewing the results of the first quarter of 2016 & trends for this summer.
The study, found here, includes a map outlining the most popular pickup country booked by residents of each U.S. state during the quarter.
The study also features the top 10 most popular pickup destinations for U.S. and Canadian residents based on car rentals picked up between January 1 and March 31, 2016. Our rental data from the first quarter shows U.S. travelers picked up rental cars in Dublin the most often and Canadian travelers elected to pick up in London.
Also included in the findings are travel trends for June through August 2016 such as the most popular pickup destinations this summer based on advanced bookings by U.S. & Canadian residents compared to last year. A summary of the most popular weeks of travel from summer 2015 is also included.
“As anticipated after a strong 2015, car rentals for Americans in Europe continued to increase in the first quarter with some interesting shifts in top destinations,” says Auto Europe’s Chief Marketing Officer, Scott Braun. “Of course we recognize that international events can impact overall travel patterns and we’ll continue to monitor the market and evaluate the impact in our next quarterly review.”
To find the best rate on a car rental for your next trip abroad or to learn more about renting a car in Europe visit www.autoeurope.com.
SOURCE: Auto Europe press release
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