Advantage Rent A Car Finalizes Purchase of E-Z Rent-A-Car
Travelers are always looking to find the best company when it comes to renting a car for business or leisure, and Advantage Rent A Car has made a huge power move by completing the purchase of E-Z Rent-A-Car.
According to Advantage, the car-rental giant was already the fourth-largest company in the industry, and the addition of E-Z Rent-A-Car Group Holding, LLC and its assets adds even more worth to the brand.
With the purchase of E-Z, Advantage now boasts a network of 85 locations and is a viable competitor at 22 of the top-25 airports in the United States. The purchase also gives Advantage one of the industry’s largest, youngest, and most diverse fleets.
Advantage president Bill Plamondon released a statement about the purchase and what his company’s goals are with the E-Z Rent-A-Car brand, saying, “We can now see even more benefits to our ‘one company, two brand’ approach than originally envisioned. The combination will allow greater efficiencies and economies of scale in areas such as fleet, maintenance, back office processing and procurement.”
Name recognition as a low-cost rental company may also play a part in Advantage continuing to use the E-Z name.
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