PHOTO: An Avis Rent a Car counter. (photo via Flickr/Atomic Taco)
Avis Car Rental’s place as one of the best companies in the industry was further cemented when it was announced that the 2017 Brand Keys Customer Loyalty Engagement Index ranked Avis as the No. 1 car rental brand for the 18th consecutive year.
The 2017 Brand Keys study compared car rental brands in 83 categories, with Avis receiving the highest marks by ranking first across all four behavioral engagement drivers, including empathetic customer service; comprehensible pricing discounts and options; convenience, expertise and reputation; and offering a wide range of connected and reliable features and vehicles.
“Being voted the top car rental company for the 18th consecutive year is a testament to the hard work and dedication of Avis employees,” Avis Budget Group executive vice president Scott Deaver said in a statement. “Whether it’s offering customers innovative solutions to give them more control and flexibility over the car rental experience, providing high-quality vehicles that meet renters’ needs or delivering premium service at each of our rental facilities, Avis employees are instrumental in driving customer loyalty and retention.”
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One of the reasons behind the continued success of the company is Avis’ dedication to enhancing the customer experience, including improving reservations, face-to-face customer interactions, written communications, billing, claims and customer service calls. Avis uses numerous feedback systems to enhance the customer rental experience.
Avis has also improved its Avis Preferred loyalty program to give members control of the entire rental experience via their smartphone. Now customers can choose the exact car they want, control their experience from start to finish and get real-time updates wherever they have service on their phone.
For more information about Avis Car Rental’s place in the rankings, check out the official website of the 2017 Brand Keys Customer Loyalty Engagement Index.