Avis Earns Top Spot in Brand Keys Car Rental Rankings for 17th Straight Year
Photo courtesy of Avis Budget Group
For the 17th consecutive year, Avis Car Rental has been ranked the top car rental company in the Brand Keys Customer Loyalty Engagement Index.
Avis came in first across all four behavioral engagement categories, including empathetic customer service; comprehensible pricing discounts and options; convenience, expertise and reputation; and offering a wide range of connected and reliable features.
Officials at Avis attribute this winning streak to the company’s dedication in continually measuring and enhancing all aspects of the customer experience, with a focus on reservations, face-to-face customer interactions, written communications, billing, claims and customer service calls.
Avis Budget Group vice president Scott Deaver released a statement about finishing first again:
“We are committed to providing Avis customers with high-quality products and premium service so that renters can focus on the more important aspects of their lives — both personal and professional. When we deliver this stress-free rental experience, it helps our customers be more successful, and their successes are our successes. We are proud to be voted the top car rental company once again.”
To ensure customer satisfaction, Avis uses multiple feedback systems to enhance the rental experience, including online customer surveys and face-to-face interactions with customers in real time.
The feedback has led to changes within the company’s express rental and loyalty program, Avis Preferred, and also helped fuel Avis’ decision to become the first brand in North America to offer a 100 percent smoke-free fleet.
For more information on Avis or the 2016 Brand Keys Customer Loyalty Engagement Index, check out the car rental company’s official website.
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