Hotel & Resort
Budget Rent a Car Launches New Advertising Campaign
Car Rental & Rail | April 19, 2011
Budget Rent A Car is launching a new advertising campaign that draws on the brand's legacy. The new campaign, now on TV and online, features award-winning actress and comedienne Wendie Malick. Popularly known for her work on the hit sitcom “Just Shoot Me!” and currently featured on TV Land's new original situation comedy, “Hot in Cleveland,” Malick serves as Budget's spokesperson in a series of ads designed to drive reservations with special, limited-time, discount offers. The current offers include $17 weekend day rentals and $129 weekly rentals available to travelers who book on budget.com or via the toll-free number mentioned in the commercials. For more information, visit www.budget.com/tv.
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