Car Rental and Rail Pulse: News and Notes for Week of March 15, 2016
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Hertz Sell Shares of China's Largest Rental Car Company
Lyft Preparing for Surge of Customers on St. Patrick’s Day
Rail Europe Offering 30 Percent Off Qualifying Swiss Trips
JUST THE LINKS
Luxury rail company Rocky Mountaineer announced today the launch of its new brand marketing campaign, “All Aboard Amazing,” meant to entice travelers into touring the Canadian Rockies aboard Rocky Mountaineer trains.
Sixt and All Nippon Airways—Japan’s biggest airline—have announced the signing of a new global partnership between the two companies at the 2016 ITB International Tourism Fair in Berlin, Germany.
Enterprise Rent-A-Car reached a major milestone when employees planted the company’s 10 millionth tree at Heartwood Forest in Hertfordshire, England. Enterprise is looking to plant 50 million new trees in 50 years.
Sixt announced the introduction of its new SmartStart product, which will allow customers to go straight to their rental car without having to talk to an employee. The innovation makes Sixt the only company to offer the service in Germany.
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