Enterprise Announces Purchase of City Car Club, an English Car-Sharing Company
Image courtesy of theguardian.com
Enterprise Rent-A-Car, already one of the largest vehicle rental companies in the world, announced Wednesday that it had purchased the biggest independent car sharing company in England, City Car Club, for an undisclosed amount of money.
According to a press release from Enterprise, the expansion continues to strengthen the company’s foothold in Britain as one of the nation’s leading vehicle rental companies. Enterprise has already made a splash in the United Kingdom with its CarShare brand, but the addition of City Car Club further increases the company’s impact on the local market.
The CarShare and City Car Club brands will remain separate for now, but the long-term plan will be to merge them eventually, according to the press release. For now, Enterprise will acquire all of City Car Club’s assets, “including its 800+ vehicles, 45 employees and 30,000 members. Its vehicles are available to members 24 hours a day, seven days a week in 17 cities around the UK.”
Enterprise vice president, Brian Swallow, spoke in a statement about the purchase and why he thinks City Car Club fits into the Enterprise business model:
“This is an exciting time for mobility businesses such as Enterprise. We see the acquisition of City Car Club as a way of extending our service to business and private motorists looking for flexible travel options. As a privately owned business City Car Club already shares many of our values – in particular, our enthusiasm for innovation that genuinely drives customer service and delivers against customer needs. City Car Club even uses the same type of in-car technology as Enterprise CarShare.”
The sensation of car sharing and their related apps is sweeping in the world, especially in densely populated areas where people want to avoid owning a car. Enterprise understood this shift in the market and started the CarShare brand to compete.
Buying City Car Club gives Enterprise a firm grasp on renting cars for an hour, a day or even longer in England. The hope is that the acquisition of the car-sharing mobile service will help the company reach more businesses to build corporate relationships, as well as still catering to the leisure travel market.
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