Last updated: 07:04 PM ET, Wed April 13 2016

Enterprise Expands in More Ways Than One

Car Rental & Rail | Enterprise Rent-A-Car | Lisa Iannucci | April 12, 2016

Enterprise Expands in More Ways Than One

PHOTO: This Aston Martin? Yep, you can rent it! (Courtesy Enterprise Holdings).

Travelers who want to rent a sweeter ride and hit the road can feel almost like James Bond as they get behind the wheel of either an Aston Martin DB9 or Rapide S, thanks to the partnership between Enterprise Rent-A-Car and Aston Martin. With these additions, Enterprise Rent-A-Car is adding to its already existing Exotic Car Collection where rovers can rent extravagant automobiles in select locations throughout the United States.

Rapide S is a four-door sports car with an eight-speed automatic transmission and a typical $200,000 price tag, but it will cost significantly less to rent. The MSRP of the Aston Martin DB9 is slightly less at $198,000.

The Exotic Car Collection, which was founded 10 years ago, already includes such luxury car choices as Ferrari, Maserati, Porsche, Bentley and Range Rover. The Exotic Car Collection has now expanded to comprise 30 locations around the country, including Atlanta, Houston, Orlando, Dallas, San Francisco, Southern California, Naples, Miami, Phoenix, Scottsdale and Las Vegas.

SEE MORE: Enterprise’s European Growth

In addition to the luxury car market, Enterprise Rent-A-Car continues to grow and expand throughout the world. Enterprise Holdings Inc. – which also owns National Car Rental, Alamo Rent A Car, and Enterprise Rent-A-Car – will also open 22 new Enterprise Rent-A-Car locations throughout Latin America and the Caribbean. Enterprise Rent-A-Car already debuted in the Caribbean in 2014 and in Latin America in 2015, but by the end of April, Enterprise Rent-A-Car will have addditional offices in 13 airport and downtown locations in Belize, Honduras, Mexico, Tortola, Trinidad & Tobago, Turks & Caicos, and Uruguay.

Next month, an additional eight Mexico airport locations, including Cancun, will open with additional multiple Enterprise airport openings happening in June, 2016. Some of these June locations include: Philip S. W. Goldson International Airport in Belize City, Belize; Cancún International Airport in Cancún, Mexico; General Mariano Escobedo International Airport in Monterrey, Mexico; Toncontín International Airport in Tegucigalpa, Honduras; Arthur Napoleon Raymond Robinson International Airport in Crown Point, Tobago; and General Abelardo L. Rodríguez International Airport in Tijuana, Mexico. Currently, Enterprise Holdings is operational in more than 80 countries and territories worldwide.

In a release, Peter A. Smith, vice president of global franchising at Enterprise said, "Launching our brand in seven new countries and territories is an exciting milestone, but it's just the beginning of our planned growth in this region."

It’s a long way from Enterprise’s humble beginnings when Jack Taylor founded Executive Leasing in 1957 with a fleet of seven cars. The company was renamed Enterprise leasing after the USS Enterprise. 

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