Enterprise Rent-A-Car is expanding its brand footprint in Europe.
The St. Louis-based car rental company has appointed Reykjavik Excursions as a franchise partner in Iceland. The agreement will see the familiar Enterprise Rent-A-Car brand appear at airport and city locations in Iceland during the coming months.
Peter Smith, vice president of global franchising at Enterprise Rent-A-Car, said in a statement that "Iceland continues to grow as a travel destination. It is important to our service culture that Enterprise customers from all over the world can also rent from us whenever they travel there. Reykjavik Excursions is a long-standing entrepreneurial business that shares our belief that customer care is key to growing a great business. We look forward to building a strong partnership which will enable us to prosper together, serving the increasing number of people who want to rent from Enterprise when they travel to new locations."
Kristjan Danielsson, CEO of Reykjavik Excursions and now CEO of Enterprise Iceland, added: "This relationship with Enterprise gives us the opportunity to work together to grow a major rental organization in Iceland. Car hire is increasingly important in Iceland, both for domestic travellers as well as business and leisure tourists from overseas.
"Iceland has a reputation as an exciting alternative destination for travellers looking for a different experience. Renting a car allows visitors to really explore our unique landscape as part of their trip. It is an excellent time to extend our car rental presence through this unique partnership with Enterprise."
Established more than 45 years ago, Reykjavik Excursions is one of the largest travel and tour operating companies in Iceland. The company launched its car rental business in 2013 and has a growing fleet of vehicles. Reykjavik Excursions also operates the main shuttle bus service between Reykjavik and Keflavik International Airport.
The Enterprise brand currently operates in Austria, Belgium, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, France, Germany, Greece, Hungary, Ireland, Italy, Macedonia, the Netherlands, Portugal, Slovakia, Spain, Turkey and the United Kingdom.
Enterprise has also made several enhancements to its Enterprise Plus loyalty program, including:
• Redeeming Points in Europe - Enterprise Plus members are now able to redeem points for free rental days at participating locations in France, Germany, Ireland, and the United Kingdom.
• Status Match - Members of competitor loyalty programs that wish to transfer into the Enterprise Plus program will be able to match their current status when making the switch. A chart detailing the status match options is available online at http://statusmatch.enterpriseplus.com/
• E-Receipts - Earlier this year, eReceipts were made available for loyalty members regardless of whether customers rent from Enterprise Rent-A-Car or its National Car Rental brand.
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