Enterprise Promotes Mike Nigro to Senior VP of European Operations
Enterprise Holdings has continued its tradition of promoting from within when it announced last week that Mike Nigro was appointed senior vice president of European operations.
According to Enterprise Holdings—the parent company of the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands—Nigro is taking over for former senior vice president of European operations, Jim Burrell, who is retiring from the company.
Previously, Nigro served as Enterprise’s managing director for the United Kingdom and Ireland.
Promoting from within is one of the reasons Enterprise has been so successful over the years, and Nigro is the perfect example of that philosophy. After joining the company 31 years ago as part of the Management Trainee Program in southern California, he progressed through the ranks in the United States before becoming general manager of southeast England in 2006.
Over the last nine years, Nigro has climbed the ranks in Europe, earning his new promotion.
Nigro released a statement about replacing Burrell and what the promotion means:
“Jim Burrell leaves some very big shoes to fill, but it’s an incredibly exciting opportunity. Enterprise has grown massively across Europe in recent years and there is scope for further expansion as we look to develop our business. We will continue to offer exceptional service to our customers and make Enterprise a great place to work. We want corporate and personal renters, both within Europe and coming in from overseas, to know that we aim to provide them with the very best rental experience.”
As well as Nigro has performed, he is not joking about having big shoes to fill, replacing Burrell when he retires in July. Burrell also spent more than 30 years with Enterprise and began running Enterprise’s United Kingdom operations in 1997.
Not only did Burrell orchestrate the company’s expansion into other European markets, but he also managed to grow the brand to 7,500 employees and a fleet of 170,000 vehicles across 32 countries.
Nigro will be thrown right into the fire with his new job, as Enterprise announced in December in 2014 that the company had terminated a Master License Agreement that Europcar held to operate the National Car Rental and Alamo Rent A Car brands in Europe. The new senior vice president of European operations will be in charge of how those brands are rolled out across the continent to serve the needs of specific rental customers.
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