Last updated: 07:06 PM ET, Tue May 26 2015

Fox Rent A Car Making Major Technological Changes, Increasing Rates

Car Rental & Rail | Donald Wood | May 26, 2015

Fox Rent A Car Making Major Technological Changes, Increasing Rates

Travelers who use Fox Rent A Car, Inc. for their business or leisure trips, take note, the company announced last week there have been capital investments made as part of a major overhaul of the website, mobile platform, and customer service tools.

According to company, the focus of the financial outlay will be on operations, technology, marketing, and customer programs in order to bring the company up to speed with other top car rental businesses.

One of the key focuses for Fox is the website. Not only is the site being overhauled to feature a sleeker, easier to use interface, but the company is also adding multiple languages to help the growth of the brand in the Latin American and Asia-Pacific markets.

When asked about the upgrades to the company, Fox CFO Richard Wolff released a statement saying, “We are extremely excited about Fox's position in the marketplace and the investments that we have made and will continue to make to enhance our customers' experiences. Fox Management believes that investing in technology is one of the keys to long term success and all departments, programs and locations are directly impacted by these new investments and initiatives.”

The upgrades will also include an improved mobile site that improves customer interaction, changes to the Fox Rewards and the Fox corporate account programs, and much-needed improvements to the current digital marketing tools.

Unfortunately, the increased investment from the company will mean higher prices. Starting on July 1, Fox Rent A Car will be raising its rates 15 percent to make up for the capital used for the technological upgrades.


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