by Donald Wood
Last updated: 4:00 PM ET, Thu June 23, 2016
Hertz Global Holdings, Inc. announced a five-year extension of its partnership with Disneyland Paris as the official car rental partner of the amusement park.
Hertz and Disneyland Paris celebrated 20 years working together in 2015, and the partnership has since expanded to include more European destinations in addition to France. The 14.8 million annual Disneyland Paris guests will be eligible for special car rental rates at Hertz locations in Belgium, France, Germany, Italy, Luxembourg, the Netherlands, Spain and the United Kingdom.
In celebration of the renewed partnership, Hertz and Disneyland Paris have initiated a new joint marketing program, which will include exposure for the car rental company inside the Disney resort and the ongoing sponsorship of the Main Street Vehicles attraction.
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"Disneyland Paris is undeniably one of the best and most popular tourist attractions in Europe and we're proud of our special relationship with the park for more than 20 years," Hertz International Group president Michel Taride said in a statement. "This latest agreement will mean continued collaboration between Hertz and Disneyland Paris for the benefit of all of our customers."
"We're delighted about this lasting partnership," Disneyland Paris Vice President Thierry Pedros also said in a statement. "The extension of this agreement illustrates our shared desire to build privileged relationships with European visitors, and to help them have access to everything necessary for a truly successful stay at Disneyland Paris."
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