Last updated: 10:04 AM ET, Tue April 12 2016

Jessica Simpson Joins Forces with Budget Car Rental as Brand Ambassador

Car Rental & Rail | Donald Wood | April 12, 2016

Jessica Simpson Joins Forces with Budget Car Rental as Brand Ambassador

On Monday, Budget Car Rental announced a new series of commercials for television and online media featuring popular singer Jessica Simpson.

Simpson will act as a brand ambassador in a series of advertisement spots which will offer customers a limited-time discount. When asked about working with the car rental company, Simpson said, “I like to be spontaneous with my family. We are always up for an adventure! Wherever we go, Budget Rental Car makes the experience easy, affordable and so much fun.”

The first advertisement has been dubbed "Paparazzi," and it takes a journey with Simpson trying to avoid the intrusive media. The deal the company is offering in this ad is renting a compact car for $17 on weekend days or $129 for a week-long rental.

In another ad dubbed "You've Arrived," Simpson is depicted with a phone in her hand which guides her to a Budget facility to rent a sport-utility vehicle. The discount being offered in this ad is for a SUV for $23 on weekend days or $149 for a week-long rental.

Avis Budget Group executive vice president Scott Deaver released a statement:

“We believe that Budget is the leading value car rental brand in America and is ideal for anyone who wants to get away for the weekend or the week, or for avoiding the paparazzi if you're an entertainment superstar. Jessica Simpson embodies the joyful, exuberant entrepreneurial spirit of our customers and is a great fit for the brand. She's a professional busy mom of two who values the time she spends with her family.”

The new advertising campaign will air on several cable television channels including AMC, Bravo, CNBC, ESPN2, Food Network, History Channel, MTV2 and more. For more information on the new commercials, check out the official Budget Car rental website


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