National Car Rental Teaming with Four MLB Franchises
National Car Rental is already part of the Enterprise group of companies, and the brand has expanded its mainstream notoriety by coming to new sponsorship agreements with several Major League Baseball (MLB) organizations.
National is reporting that it is teaming with the Kansas City Royals, Los Angeles Angels, New York Mets and St. Louis Cardinals to become the official car rental partners for the franchises starting in 2015 and carrying through the 2019 season.
As part of the new partnerships with the four MLB organizations, National will be featured on stadium signage during home games, and will offer players, staff and coaches specially priced car rental rates.
National Vice President of Brand Marketing Rob Connors released a statement about the partnerships, saying, “We are huge baseball fans, and we are proud to support these four MLB teams as their car rental partner. There is nothing quite like the experience of going to the ballpark, whether it’s with friends and family or a client entertainment event. We’re honored to be a part of this quintessential American sport.”
The players, staff and coaches who apply for the frequent-renter program will gain access to National Car Rental’s Emerald Club, which will allow for easier service by bypassing the counter and utilizing the Drop & Go service.
Members of the Emerald Club will also have access to the Emerald Aisle, an exclusive section of the rental lot where members any vehicle as long as they reserve a mid-sized car. The service is available at 65 locations in the United States and Canada, including the top 50 airports for business travel.
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