'Star Trek Beyond' Teams With a Different Kind of Enterprise
Photo courtesy of Enterprise Rent-A-Car
Enterprise Rent-A-Car has announced a new partnership with Paramount Pictures ahead of the release of the new movie “Star Trek Beyond,” which opens in theaters July 22.
The partnership between Enterprise and Paramount Pictures includes a dedicated website that offers fans and customers the chance to win a trip for two to the red carpet premiere of “Star Trek Beyond” in San Diego. Additional prizes include private screening of the film for up to 50 people, free movie tickets and prize packs.
“Our customers have long made the connection between Enterprise Rent-A-Car and the famed U.S.S. Enterprise, and now we are officially teaming up,” Enterprise vice president Lee Broughton said in a statement. “This is the summer we go way beyond with Star Trek fans all over the country.”
Enterprise will also feature “Star Trek Beyond” fanfare like movie-themed posters and signage at several airport and branch locations across the United States. Shuttle buses in New York City and Philadelphia will be wrapped with images of the U.S.S. Enterprise and the phrase: “Until We Can Beam You Up, We’ll Pick You Up.”
“In addition to having a great brand name, Enterprise Rent-A-Car has produced a fun campaign featuring the iconic Star Trek Enterprise ship that will really get fans excited for the movie,” Paramount Pictures marketing president LeeAnne Stables said in a statement.
For the official rules of the Enterprise sweepstakes and more information about the partnership with “Star Trek Beyond,” check out EnterpriseBeamsYouUp.com.
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