Uber Adding Motorcycle Pilot Program in Thailand
Ride-hailing service Uber has continued to expand internationally, and the company has now launched a new pilot program called "UberMOTO" for motorcycles in developing counties.
According to Uber’s official website, the company introduced the new service Wednesday in Bangkok, Thailand, a place where the use of motorcycles is common due to the heavily congested roads.
The UberMOTO service will be available in Bangkok's three central neighborhoods—Sathorn, Siam, and Silom—where users can request a motorcycle ride just as they would a car ride in the United States.
For safety, the motorcycle drivers will be equipped with a second helmet, live GPS tracking, two-way feedback and the ability to share trip details with family and friends. Add in affordable prices for rides, and Uber expects initial demand to be “off the charts.”
READ MORE: Uber Rolls Out New Logo and Branding
UberMOTO will not be Uber’s first foray into motorcycle services, either, as Lucy Bayly of NBCNews.com is reporting the company originally experimented with a similar program in Paris in 2012.
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