by Donald Wood
Last updated: 2:00 PM ET, Thu March 2, 2017
Enterprise Rent-A-Car has announced a partnership with legendary NHL goalie Martin Brodeur as part of the company's new advertising campaign.
The Enterprise ad campaign featuring Brodeur began on March 1 with the release of a television spot and two digital shorts. For the campaign, Brodeur broke out his old goalie pads and was wearing his classic New Jersey Devils uniform.
[CALLOUT]
Enterprise has been a sponsor of the NHL for the past seven years and the company is working to deepen its presence in the areas its customers are passionate about, including hockey.
The official YouTube page of Enterprise shared the commercial starring Brodeur:
[READMORE] READ MORE: "Enterprise Donates $50,000 As Part Of Fill Your Tank Program" [/READMORE]
For those unfamiliar with Brodeur and his NHL accomplishments, the legendary player is the all-time wins leader with 691, a three-time Stanley Cup champion and a nine-time All-Star.
Brodeur retired from the sport in 2015, but he has since gone on to become the assistant general manager and a goalie coach for the St. Louis Blues.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
