PHOTO: An Enterprise-Rent-A-Car facility. (photo via Flickr/Atomic Taco)
Enterprise Rent-A-Car has announced a partnership with legendary NHL goalie Martin Brodeur as part of the company’s new advertising campaign.
The Enterprise ad campaign featuring Brodeur began on March 1 with the release of a television spot and two digital shorts. For the campaign, Brodeur broke out his old goalie pads and was wearing his classic New Jersey Devils uniform.
Enterprise has been a sponsor of the NHL for the past seven years and the company is working to deepen its presence in the areas its customers are passionate about, including hockey.
The official YouTube page of Enterprise shared the commercial starring Brodeur: