Zipcar Announces 'ONE > WAY' Program Expansion
As the popularity of car-sharing networks continues to rise, industry leader Zipcar announced plans last week to expand its "ONE > WAY" beta program to Denver, Philadelphia and Los Angeles.
Zipcar launched the service initially as a beta test in Boston last year, and the success has resulted in an expansion in other key markets. The "ONE > WAY" car rental service allows members to take on-demand one-way trips and select a parking spot at both pick-up and drop-off locations.
A limited number of "ONE > WAY" vehicles will be deployed in each of the three cities, allowing members to travel between locations, such as airports, along transit lines and in key downtown areas. As demand increases, the number of vehicles in each city will be adjusted.
Zipcar president Kaye Ceille released a statement on the expansion of the "ONE > WAY" testing, saying, “We're thrilled with the results of our 'ONE > WAY' program in Boston and are excited to expand the service to more people in more places. Our members routinely tell us that they love the sense of confidence that comes with our round-trip service coupled with the on-demand flexibility of 'ONE > WAY.'”
The expansion of the service into the Philadelphia, Los Angeles and Denver markets will be completed this fall. The success of the testing in Boston has resulted in an additional 50 cars being added to the city, bringing the total to 250 vehicles.
To focus on fuel efficiency, the Zipcar "ONE > WAY" fleet consists of Honda Fits.
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