Last updated: 01:07 PM ET, Sun October 16 2016

A Million Reasons Why Agents Should Be Selling Viking Cruises

Cruise Line & Cruise Ship | Viking Cruises | Jason Leppert | October 15, 2016

A Million Reasons Why Agents Should Be Selling Viking Cruises

Photo by Jason Leppert

Come 2017, Viking Cruises will celebrate its 20th anniversary, and the company will be giving away one million dollars to a travel agent next April to share the love in time for Valentine’s Day. From October 17, 2016 to March 31, 2017, every qualified Viking booking will be entered as a chance to win from the drawing.

READ MORE: TravelPulse On Board: Viking Sea Review

Agents need only visit, login to the Viking Travel Agent Portal and register by clicking on “Viking Million Dollar Voyage.” From there, each booking made aboard Viking Ocean Cruises and Viking River Cruises will be entered as a chance to win from the random drawing, and the more reservations that are made, the more chances there are to win and the more commissions that will be earned along the way.

READ MORE: Why You're Never Too Young For A Viking Ocean Cruise

What’s more, Viking offers no NCFs, and agents can make twice as much in commissions selling Viking over brands like Holland America Line. In fact, Viking presents clients a highly inclusive upscale experience at a per diem cost comparable to premium lines such as Celebrity Cruises as well. The graphs below, presented by the company, paint a detailed picture of the math that favors travel professionals and consumers alike.

Torstein Hagen, chairman and CEO of Viking, admits it’s a challenging message to convey to clients focused on bottom line pricing. The upfront cost of a Viking cruise may indeed be more expensive, but when its impressive inclusions are considered, the overall price is less than the competition, making the value unmistakable.

In fact, in the all-inclusive space, Viking is second only to the pricier luxury Regent Seven Seas Cruises by offering the following complimentarily on the Viking Star, for instance: one free shore excursion in every port, ship-wide Wi-Fi; spa facility access; house beers, wines and soft drinks at meal times; specialty coffees and teas; port taxes and fees; alternative dining; 24-hour room service; ground transfers with air purchase and self-service laundry. In total, that’s a daily collective value of $203. Only unlimited alcoholic beverages and gratuities are not bundled in.

Besides, Viking’s customer satisfaction, according to Cruise Critic and Travel + Leisure, is off the charts, with 92 percent of Cruise Critic guests giving a “Loved It” score to the line and T+L readers bestowing a ranking of 95.03. Those numbers are well ahead of second place Disney Cruise Line at 84.3 percent and Crystal Cruises at 90.77 respectively.

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