Last updated: 02:26 PM ET, Mon September 14 2015

Avalon Waterways Hits The Airwaves

Cruise Line & Cruise Ship | Avalon Waterways | September 14, 2015

Avalon Waterways Hits The Airwaves

The Pulse: Avalon Waterways Launches Great Views Deal

Why it Rates: The new limited-time deal offers savings, but is noteworthy in that it includes the company’s first-ever TV commercials, becoming the latest river cruise company to promote its product during popular cable shows. — Theresa Masek, Cruise Editor

This week, Avalon Waterways is launching a “Great Views” Event: A new television advertising and online video campaign that invites travelers to experience the views they deserve when sailing the rivers of Europe.  Because unlike other cruise ships, Avalon Waterways has designed spacious staterooms so beds face river cruising’s only Open-Air-Balconies featuring wall-to-wall, floor-to-ceiling windows and the incredible sights river cruising is famous for.

The television advertising spots – the first in Avalon Waterways’ history – highlight the different point-of-view Avalon offers guests sailing Europe’s rivers.  Starting today, the ads can be seen as part of high-frequency schedule on HGTV, the Travel Channel and BBC America.

The company also unveiled a new three-minute video that showcases the many views travelers are privy to when cruising the rivers of Europe with Avalon Waterways.

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SOURCE: Avalon Waterways press release

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