Carnival CMO Berra Jumps to Royal Caribbean
Carnival Cruise Line’s creative marketing genius has jumped to rival Royal Caribbean International.
Jim Berra, who was Carnival’s senior vice president and chief marketing officer since late 2008, will become CMO for Royal Caribbean at month’s end, assuming responsibility for brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. He will report to Michael Bayley, who became president and CEO of Royal Caribbean International in December.
“With so many exciting initiatives on the immediate horizon for our brand, we feel that Jim’s impressive history of creativity and proven results will continue the momentum of innovation the brand has created,” Bayley said.
His departure is the latest of several top-level executive departures at Carnival since Christine Duffy took over as president and CEO on Feb. 1.
Mark Tamis, who was senior vice president of guest operations with Carnival, left in late February to take a similar position at Royal Caribbean International.
Joni Rein, vice president of worldwide sales, announced in late April that she is departing the company effective Aug. 1. Most of her responsibilities are now handled by Adolfo Perez, a 33-year Carnival veteran, who became vice president of trade sales and marketing on June 2.
And last week Carnival announced that Rubén Rodríguez, executive vice president of ship operations, was leaving the company July 23 to "pursue a new career opportunity.”
Berra previously served as senior vice president and general manager for Rodale Interactive, where he oversaw the company’s online businesses. Prior to that, Berra held high-level marketing positions at Starwood Hotels & Resorts. He began his marketing career at Hyatt Hotels & Resorts.
Berra was listed as one of the World’s 50 Most Influential CMOs in 2013 and 2014 by Forbes Magazine, received the Industry Impact Award by Inside Flyer Magazine, and was included in Brandweek’s list of Next Generation Marketers.
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