Carnival Cruise Line Looks to Social Media to Enhance Carnival Vista Launch
Carnival Cruise Line's new Carnival Vista cruise ship is set to debut in May 2016. But in the meantime, the cruise line is looking to its fans on social media to generate buzz.
In addition to having created a Snapchat account (@MeetVista) for the new vessel, the Doral, Florida-based cruise line has launched a contest on Facebook.
The former move will allow users to track Carnival Vista's progress from now until its launch next spring, while the latter is designed to allow Carnival fans to lend a hand in the creation of a card game that will eventually be played at the RedFrog Pub aboard the Carnival Vista.
The "Carnival Mixers" Contest runs from April 13, 2015 to April 30, 2015 and requires that participants submit their 8-10 word conversation starters in English. Keep in mind participants must be U.S. residents age 21 and older.
"A panel of qualified judges will review all the Conversation Starters submitted during the Contest Period, and will select winners based upon the following criteria: i) creativity (34%); ii) originality (33%); and iii) simplicity of prompt (33%)," state the official rules on Carnival Cruise Lines' Facebook page.
The 26 winning entries will be included in a deck of cards containing ice breakers, questions, challenges and dares designed to promote communication among guests.
But in addition to having their responses featured at the RedFrog Pub, the winners will receive RedFrog Pub logo items and a deck of cards with their winning enty inside. What's more, a la Willy Wonka & the Chocolate Factory, one of the prize decks will include a golden card redeemable for a free Caribbean cruise for two guests aboard the Carnival Vista.
While Carnival Vista is likely to be posting updates on Snapchat up until its May 2016 launch, fans will have just one more week to submit their entry in the "Carnival Mixers" contest.
Construction on the new ship is underway at Italy's Fincantieri shipyard, with its debut set for May 1, 2016.
More by Patrick Clarke
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