by Tim Wood
Last updated: 5:09 PM ET, Tue November 11, 2014
So much of the talk over the last six months in the cruise industry has been about Asia and its potential as a real growth region for cruising.
The industry's leading trade organization is getting out in front of the expected boon to, as CLIA CEO Christine Duffy said, be a leader as Asia emerges as a more powerful force in the industry.
Asia ranks highly on our list of emerging cruise regions as the globalization of the cruise industry continues to gather pace," said Duffy. "CLIA Member cruise lines are already deploying more ships in Asia, opening up more destinations, and customizing their onboard offerings to cater to their Asian guests.
"CLIA Southeast Asia and CLIA North Asia will have an influential voice as they work with government and private enterprise to address market needs, master trade distribution, create highly desirable itineraries and offer advice on port and infrastructure."
CLIA North Asia will be chaired by Royal Caribbean's Managing Director Asia and China, Dr. Zinan Liu, while CLIA Southeast Asia will be chaired by Carnival Australia CEO Ann Sherry. Royal Caribbean's Managing Director Singapore and Southeast Asia Jennifer Yap will be Secretary for the new cruise industry body.
Carnival Asia executives, Paul Chong and William Harber, have joined the CLIA Southeast Asia Board.
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