Costa's First Chinese Around-The-World Voyage Departs
Photo via Wikipedia
On Monday, March 2, China’s first around-the-world cruise voyage departed from Wusongkou International Cruise Terminal in Shanghai. The trip will take 86 days and the ship, the Costa Atlantica, is carrying nearly 1,000 passengers.
Presented by Costa Cruises, the first journey of its kind features several notable passengers, including Costa Group CEO Michael Thamm, government officials, trade partners and journalists.
The around-the-world cruise will take travelers to five continents, with stops in 18 countries and 28 different cities and states. Some of the destinations include Athens, Rome, Barcelona, New York City, Maui and Hawaii, as well as many more.
The official Twitter account of the Costa Press Office team shared an image of the ship in port:
When asked about the growing market in Asia, Thamm expressed his interest in broadening the impact his company has on the region, via a company press release:
“This first world voyage by a cruise ship specially for the Chinese market marks a particular milestone for the Costa Group and the cruise industry in the rapid further development of our business in Asia. We will invest further in this and accelerate the development of these important markets for the future with innovative ideas and products. I wish the passengers on the Costa Atlantica a unique, eventful, exciting and simply wonderful cruise at this world premiere!”
What makes Costa Cruises such a force in China was the decision to become a major threat in the market since 2006. With almost a decade to build a brand and rapport with the Chinese population, the cruises have become some of the most exciting in the world.
One of the reasons the Costa Group has found so much success in China thus far has been the ship itself. Not only is the Costa Atlantica’s home dock in Shanghai, but architect Joseph Farcus’ ancient Venice inspired design has also made it one of the most popular ships in the fleet, according to Theodore Koumelis of TravelDailyNews.Asia.
With the support of the local government, tourism boards and the company’s trade partners, the Costa Group has continued to innovate cruises in China. Breaking down the barrier of a Chinese-based around-the-world trip is a major coup for the company.
More by Donald Wood
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