Come January 2017, CruisingStore.com is scheduled to launch from Milepost Group Inc. (MILEPOST) as an innovative travel platform for cruisers. Key features include educational content, an industry-wide loyalty program, product support and other special incentives good for consumers and agents alike.
"CruisingStore.com will solve many long-standing and intractable distribution challenges in the cruise industry," said Vincent Cirel, Founder, Vice-Chairman and CEO of CruisingStore.com. "We are developing unique distribution opportunities via innovative partnerships with cruise lines, while delivering a customized customer journey beyond any other available in the cruise segment of travel today. Our primary objectives are to educate and inform the consumer as to the true value of cruise vacations, while giving suppliers direct and immediate access to their consumers."
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The CruisingStore.com platform is based around some major industry players in the marketing and technology sectors like Deloitte, Worldmedia Interactive and Revelex, as well as former President and CEO of Norwegian Cruise Line Holdings Ltd. Kevin Sheehan, now Non-Executive Chairman of CruisingStore.com.
"Our goal in building CruisingStore.com is to provide completely new ways to shop for and compare cruises," said Sheehan. "We are taking the whole concept of cruise travel to the next level and providing consumers and cruise lines with a ground-breaking platform in CruisingStore.com that is certain to shake up the entire cruise marketplace."
Founder Vincent Cirel is also coming from Norwegian Cruise Line as its former CIO, as well as EVP and Chief Marketing Officer Tom Grasse. Former Senior VP for Cruise Lines International Association (CLIA), Dwain Wall is also onboard as Chief Development Officer.
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The core of the platform is founded on an infrastructure of insightful data, available to cruise line partners at zero cost, to allow consumers to fully customize their vacation experience in a strategic relationship with Deloitte. Revelex is developing the backend technology and integration with cruise line partners, and Worldmedia Interactive is marketing the product and setting up agency services that will allow them to earn more income.
Meanwhile, user-generated content and social media interactions are also being established; distribution has been aligned with more than 95% of the international cruise industry; Needle has been consulted for agent and consumer search purposes and Galaxy Travel & Cruises, LLC is being acquired for traditional travel agent services dedicated to upscale brands.
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