Last updated: 11:00 AM ET, Wed October 05 2016

Evolutions in the Corporate Cruise World

Cruise Line & Cruise Ship | Norwegian Cruise Line | Jason Leppert | October 05, 2016

Evolutions in the Corporate Cruise World

Photo courtesy of MSC Cruises

If there is one thing that is certain about the cruise industry, it is that it is always evolving, and in an ever-changing environment, corporate positions are sure to be revised as well. Recently, there have been many changes, from Norwegian Cruise Line Holdings Limited to MSC Cruises and Silversea Cruises.

In the case of NCLH, the leadership roles of the corporation’s three brands – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises – have expanded. Bob Binder, Vice Chairman of both Oceania and Regent since 2011, has now also been appointed as President and CEO of Oceania. Meanwhile, President of Norwegian, Andy Stuart, adds CEO to his title, and President of Regent, Jason Montague, adds CEO to his title as well.

These changes better delineate the brands as Montague was previously president of both Oceania and Regent. Now Binder, a co-founder of Oceania, returns as its president as three separate brands are led by three separate executives.

READ MORE: State of The Cruise Industry: Top Executives Share Their Thoughts

“One of Norwegian’s main strengths is the strong and deep bench of talent across our executive team,” said Frank Del Rio, President and CEO of Norwegian Cruise Line Holdings. “The focus and dedication that these leadership changes bring to each of our brands will further align our organizational structure with the unique needs of each brand and will enhance the overall performance of our company by creating even more exceptional vacation experiences across our fleets, strengthening our relationships with our travel partners and optimizing results to position the company for future growth.”

As for MSC Cruises, the world’s largest privately-owned cruise line, the North American leadership team is becoming more robust ahead of the new MSC Seaside’s arrival year-round from Miami beginning in December 2017 as well as the launch of Ocean Cay MSC Marine Reserve, now scheduled for October 2018.

In preparation, Rick Sasso (pictured above) transitions from President and CEO to Chairman, and Roberto Fusaro is appointed President. Fusaro comes onboard after leading the brand in South America for eleven years.

READ MORE: Travel Insights: The Great Cruise Executive Makeover

“This is an exciting time for MSC Cruises as we are in the midst of the second phase of our Company’s growth, which includes an industry-unprecedented eleven new next-generation smart cruise ships entering into service between June 2017 and 2026, for a total investment of $10.2 billion,” said Gianni Onorato, CEO of MSC Cruises. “As we grow globally, North America is naturally more and more a strategic market for MSC Cruises. For this reason, we are thrilled to have Roberto take the leadership of MSC Cruises’ business in the region and work hand-in-hand with Rick to further our ability to capture the significant additional opportunities for growth that this market presents.”

In another high profile update, Silversea Cruises has appointed Roberto Martinoli as the luxury line’s new CEO, replacing Enzo Visone. He is promoted from a Board Member since 2013 as the company anticipates growth and the launch of its new Silver Muse in 2017.

“Roberto is a dedicated professional with a long track record of driving great companies to even higher heights. I am certain that he will be instrumental in pushing Silversea Cruises to consistently deliver unrivaled levels of luxury, service and business performance”, said Manfredi Lefebvre d’Ovidio, Executive Chairman of Silversea Cruises.


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