Last updated: 03:34 PM ET, Fri July 24 2015

HAL/Seabourn BDM Joins Fathom as Senior Sales Leader

Cruise Line & Cruise Ship | Theresa Norton | July 24, 2015

HAL/Seabourn BDM Joins Fathom as Senior Sales Leader

PHOTO: Michelle Sutter has joined Fathom as senior sales leader. (Courtesy of Fathom)

Fathom, Carnival Corp.’s new “social impact” cruise line, has named Michelle Sutter as a senior sales leader, responsible for marketing and business development.

Sutter, who has 15 years of cruise industry sales experience, joined the company in July and reports to David Drier, vice president of sales.

Sutter joins the Fathom team from Holland America Line and Seabourn, where she was business development manager since early 2013 and exceeded revenue objectives on a regular basis. In 2014, Holland America Line recognized Sutter with its Rookie of the Year Award. Before that, Sutter served in several sales roles of increasing responsibility at Celebrity Cruises and Royal Caribbean International.

Fathom plans to launch weekly voluntourism cruises to the Dominican Republic in April and then educational people-to-people trips to Cuba starting in May.

“Michelle is a results-oriented leader and business partner who successfully cultivates and expands authentic, meaningful relationships,” said Fathom President Tara Russell. “She is committed to collaborating with travel professional partners to help them grow their businesses by successfully marketing and selling more unique products and services. She also has a demonstrated track record and passion focusing her unique gifts and talents to make a difference in the world – she has chaired several community fundraising initiatives and served on boards benefitting children’s charities and organizations. Her outstanding business development skills coupled with her dedication to societal impact make Michelle an ideal addition to our team.”

A resident of Vancouver, Canada, Sutter actively supports the Umoja Operation Compassion Society by working with low-income immigrants living in British Columbia. She is fluent in English, French and Spanish.

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