As part of its Specialist Training Courses, Holland America Line now presents "Selling and Sailing in the Mediterranean," a 15- to 20-minute online class available at HALacademy.com.
The course is programmed to provide agents with tips, tricks and tools for more sales of the specific destination. Also showcased are the benefits of such a cruise aboard Holland America, as well as a greater look at the Mediterranean ports along the way. All the while, agents will gain a greater sense of which clients are best suited to the region.
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"The Mediterranean is one of the most diverse and intricate regions we offer, so it's important to provide our travel partners with the training they need to successfully sell our cruises," said Denella Ri'chard, Holland America Line's senior director of trade communications and engagement. "Our Mediterranean cruises range in length and region and can easily be combined to increase commission. By offering the 'Selling and Sailing in the Mediterranean' course, we're giving agents the insider information they need to book cruises with confidence."
The Holland America Line Academy originally started 15 years ago to familiarize professionals with the cruise brand, industry and sales, and is now an online program that includes the new courses designed in partnership with industry training expert Dr. Marc Mancini. The interactive video and reading series launched in July 2016 with "Alaska and the Yukon: The Great Land = Great Sales for You" followed by "The Panama Canal and More."
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Additional marketing e-tools are available to download with the courses, and each qualifies travel partners to earn Cruise Lines International Association training credits, as well as with The Travel Institute for U.S. travel professionals or the Association of Canadian Travel Agencies. What's more, participants will get a "Mediterranean" logo and online personalized certificate, and they are entered to win a 12-day Mediterranean cruise.
Also now available from the HAL Academy Specialist Training Courses is a focus on Grand Voyages, and next will be even more for 2017. Altogether, 19,000 travel professionals have already finished courses since the Holland America Line Academy began.
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